Review: Stumbleupon Advertising

April 22nd, 2009

By happy coincidence at around-about the time I was asked to help build the Sick Britain UK Urbex blog I had been given a £50 Google Adwords voucher as part of a promotion and so I decided to try it out to help launch and promote the blog (my experiences will be summarised in a separate post). Once the money had started to dry up I considered how else to promote the blog and though I was primarily seeking free methods of promoting the site the idea of Stumbleupon advertising caught my interest.

For those of you that haven’t used it, Stumbleupon is a ’social bookmarking’ site - kind of like Digg or Delicious but with it’s own unique mechanism. To use Stumbleupon you just select one or more topics in which you have an interest and then hit the “Stumble” button to be taken to a (theoretically) random site in that category, submitted by other Stumbleupon users. At the top of the browser window a small strip of controls is maintained as you stumble from site to site and for each page you can vote to say that you like or dislike a page or simply hit “Stumble” to move on.

From a user perspective it’s all pretty cool although it was the advertising concept that was interesting me - essentially you can pay to have your site inserted into people’s stumble path for a flat fee of $0.05 per pageview. I’m not sure how clear it is to the user (if at all) that they’re looking at a site that’s in their path because someone paid their five cents or because of recommendations and I must say that it did feel a little ‘ooky’.

Setting up a new campaign is pretty straight-forward, you select up to three categories in which you’d like your site to appear, put in your target URL and then hit the submit button. The problem here is that the setup is a little too simple and you don’t get any advanced demographic targeting (age groups, locations) until after the the campaign has gone live. The second irritation I had with Stumbleupon Ads was that each campaign has to be approved and you still can’t adjust the demographic targeting until the campaign is live which for one of my tests took almost 24 hours (the quickest was around 12hrs). Now I’m just a small time web developer and these timescales stink for me so I’d imagine that any serious hardcore web marketeers out there would balk at the idea of waiting anywhere near as long as this to get a campaign up and running, especially when competing ad networks can do this in an instant.

The final irritation for me is that when I decided to put the pedal to the metal and spend my whole £15 in one go I removed the daily dollar value cap and found that my entire budget was blown within a few hours. Now I’m fully aware that I had a small budget but I find the fact that Stumbleupon make no effort to smooth out traffic patterns quite disturbing. If I were advertising a commercial site I might want 10,000 hits in one day but I almost certainly don’t want them to arrive within a couple of hours as it could play havoc with my bandwidth and web application servers.

So despite my original excitement at the idea of Stumbleupon advertising (enough excitement to blow £15 of real cash) I’ve definitely gone cold and can’t see myself using the service again unless they address some of the key problems I found.

For users: http://www.stumbleupon.com/
For advertisers: http://www.stumbleupon.com/ads/


Back in Business with a Van on Fire

April 15th, 2009

I’ve been away for a while but for once it’s not that I was out of the blogging habit, in fact quite the opposite! I’ve helping put together a new Urbex blog called Sick Britain but now that’s up and running, into it’s second month and receiving a reasonable amount of traffic and search attention I can come back to my normal blog (though I’ll still be posting site reports on Sick Britain from time to time).

This morning I’ve just stuck up a video on YouTube titled Van on Fire, at the weekend I was passing by the M1 and spotted a car on fire. I pulled off to the side of the road and dialed 999 then hung around to see the results, luckily I had my camera with me so I took a whole bunch of photos (around 200) but I’ve thrown the edited highlights together into a quick video using iMovie…

Additionally I’ve posted a bunch of photos on Flickr…

Running InPutting the Fire Down
It's a Dangerous JobBacklit Firefighter
Under ControlSpot the Firefighter


New UK Urbex Blog

March 11th, 2009

I’m helping to build a new blog called Sick Britain, a new blog about the urbex scene. If you’ve no idea what I’m going on about then it’s probably best to start with the post called: What is Urban Exploration?, see if that tkes your fancy and then dive in and start exploring!

I’ve been doing Urbex now for about six months so I’m relatively new to it but I love exploring the unknown and the feeling that you never know what you’re going to find. Check out some of my Urbex photos on Flickr, or some of my faves here…

Alderbury ROC Hatch Top

Push the Button, you KNOW you want to.

My world doesn't make sense

Stewartby Common Room Stereo


Best Games on Every Platform: NES, Master System & Atari 2600

February 18th, 2009

Inspired by Games Radar’s article The greatest game on every platform I decided to put together my own list choosing a class of hardware at a time. In today’s installment I’ve chosen the consoles from the 2nd and 3rd Generation (according to Wikipedia)…

Nintendo Entertainment System

Despite being a ‘classic’ system when I try to think back I’m not swamped in lists of awesome games to choose from, many of the games were passable but this was clearly an era where consoles were trying to find their place and I’m not convinced that the NES had the best to offer from it’s generation. That said, there are a handful of games that stand out as historic monuments as well as being superb games, the first and most obvious being Super Mario Brothers.

I loved the original Super Mario Bros and I still think it’s worth a play even now, the general public opinion seems to rate the third installation in the series as being the better but for me the honour will always go with the original. Clearly, SMB3 was superior in terms of graphics and audio quality but I found the controls to be a mite irritating and the game generally obsessed with a little too much ‘cleverness’ and not enough focus on classic platform action.

Of course I can’t talk about the NES without mentioning Duck Hunt, arguably the first console First Person Shooter and whilst it wasn’t a technical first I think it’s pretty likely to be the first light-gun game many people played. Quite simply you had a gun and your aim was to shoot the ducks flying onto the screen, it sounds very simple but the novelty and fun-factor meant that I spent quite some time playing the game both on my own and with friends.

One other honourable mention for the NES has to be Arkanoid, a breakout clone and probably the only version of breakout that most people can ever remember by name. Personally I always loved the breakout version that came on the ZX Spectrum intro tape and the excellent Moraff’s Blast but Arkanoid still brings back fond memories of a bygone genre in gaming.

Sega Master System

For me, there was always something special about the Master System, I didn’t own one myself at the time but played on a friend’s console relatively often and even borrowed it one time when he was on holiday (I barely got off the thing). It’s hard not to be partisan on some level but where I believe Sega managed to gain the edge of Nintendo was in the cartoon-like feeling the games had. The first crop of NES games I played all suffered from the blocky, pixellated look of the early console games but somehow Sega’s hardware managed to capture a bright and vivid cartoon world that you could actually control, it might not have been a ‘first’ but it sure felt like it at the time.

I can’t possibly name it as the best Master System game and whilst Sega’s original flagship platformer Alex Kidd in Miracle World was no where near as good as the Mario games it had a real charm to it and despite the sometimes intensely frustrating gameplay I must have spent hours and hours playing through the levels trying to beat them faster than before, trying not to die or just for the hell of it.

As I think through this post I’m not convinced I’ll ever be able to pick a favourite game on the Master System but of all the games I enjoyed, I probably enjoyed Power Strike the most and for the longest period of time. I don’t think this would’ve been the first vertical scrolling shooter I ever played but something grabbed me about it, the difficulty and availability of power-ups are finely tuned to make the game challenging but not frustratingly difficult, a hard line to set in the shoot-’em-up world where you can never please both hardcore players and casual gamers.

Other honourable mentions in the Master System world are Double Dragon (my favourite version), the absurdly psychedelic Fantasy Zone and the brilliant (yet simultaneously rubbish) Pro Wrestling.

Atari 2600

My brother had a 2600, specifically the “Jr.” pictured here as opposed to the wood-grain standard 2600. I didn’t play on it a great deal (he was bigger than me) but it was one of my first experiences of gaming and literally my first experience of gaming at home (this inspired me to ask my parents for a ZX Spectrum). There were so many classic games released on the 2600 that it was unreal and I’m not convinced I can directly attribute them to the 2600 as many were arcade ports, I’m talking about games like Centipede, Space Invaders, Frogger and Q*bert among many others that you MUST have played at some point in your life.

Despite all that though, the one game I just couldn’t stop playing whenever I got my hands on the 2600 was Jungle Hunt. I have never seen Jungle Hunt since on any other platform and even though I know that there were other ports I will forever associate it with the 2600.


PayPal Censor the word “Stupid”

February 11th, 2009

I’ve just been on the phone with PayPal trying to resolve a refund issue, apparently if I don’t have funds already in my account I’m not allowed to refund someone’s transaction (even though I have a valid credit card) unless I wait 7-10 days to setup bank funding. In the mean time my eBay customer will get fed up of waiting and leave me bad feedback - all because PayPal seem to be selective about when they choose to take credit cards.

So, to try and see if there’s a way around this I phoned up and verbally wrestle with their ridiculously complex speech recognition system until I got fed up and started saying “Agent” for every answer. After fighting my way through the machine world I eventually got to speak with one of their off-shored customer service reps whose language skills were so poor he had to ask me to speak slowly (I don’t have a strong accent at all) and he told me the reason it’s not possible is because the policy said that it’s not possible - the only useful suggestion he had was for me to find someone willing to give me £5.70 as a personal gift and I can refund from that.

On the guy’s 3rd of 4th repetition of the same policy script I told him that I’m looking to find a way around the problem and that I don’t want to get bad feedback because of their stupid policy. All of a sudden the line goes silent and the guy says “there’s no need to use profanity”, I re-stated what I said assuming he’d misheard me and he said “you’re not allowed to use that word”, I asked “what word? - ’stupid’?” and the guy says “yes” - it’s considered as profanity in PayPal’s world. I do want to stress that I was not aggressive towards the guy and I did not make any personal remarks about him - just their policy.

This just brought me to a climax of annoyance so I just asked to speak to a supervisor, I held for five minutes before the call was dropped and had to redial the customer services line, fight with their machine again and then hold for 15 minutes before getting to a supervisor. The supervisor was American so I didn’t have any language issues and but he kept running round the same argument which is roughly:

me: I want to issue a refund for a transaction.
him: You can’t do that because your account balance is zero.
me: But can’t you take the money from my credit card?
him: No, because you’d then be using borrowed money.
me: But when I make a payment for a purchase you let me use ‘borrowed money’.
him: That’s different because this is a refund.
me: But why is that different, I’m still taking money from a source and sending it on aren’t I?
him: Yes but in this case you’re paying borrowed money into your account.
me: But with a purchase the money still goes into (and then out of) my account.
him: Yes but this is different.
me: Why?
him: Because it’s a refund.

Repeat four or five times and that was pretty-much the conversation, he did apologise for the fact that I was hung-up on and at no point did he seem upset or offended when I called their policy stupid - maybe it’s a regional thing, or maybe he doesn’t hold ‘the policy’ as close to his heart as the other guy.

P.S. Does anyone feel like giving me £5.70 as a personal gift?


Best Game on Every Platform: Micro Computers

February 11th, 2009

Inspired by Games Radar’s article The greatest game on every platform I decided to put together my own list choosing a class of hardware at a time. In today’s installment I’ve chosen the ‘Micro Computers’ which I take to mean those systems that were definitely not PCs (or Apples) but definitely were not consoles either…

ZX Spectrum My first ever gaming machine was a Sinclair ZX Spectrum 48K and I loved it, at the age of eight years old being given a system so flexible that you write your own games was amazing and largely responsible for my entire IT career. Despite writing my own (very basic) games from time to time I also had a load of games and among the many tapes I had there were a few that really stand out for me.

Fantasy World Dizzy was a basic platformer released by the Oliver Twins and published by the (then) much respected and admired Codemasters, it was years ahead of its time and literally wowed me with it’s cartoon-style graphics (sounds ridiculous now I know). Operation Wolf, one of the handful of games that supported the ZX Spectrum light gun and probably the only truly decent one (come on, Bullseye was crap in comparison). It was also possibly the first pseudo-FPS game I ever played and definitely gave me the thrills and excitement that would later come from games like Unreal Tournament and Call of Duty 4. The other game I feel compelled to mention is Alchemist, I’m not aware that it was ever especially popular but it’s blend of platformer and adventure puzzle game had me playing for hours and hours - perhaps the earliest game that I was completely immersed in.

BBC Micro

The BBC Micro was the first computer I ever used at school (and possibly the first real computer I ever used), at the time my Primary School was relatively advanced for the area in technology terms and although we only had the one computer we did have an hour-long ‘lesson’ with it every couple of weeks in small groups. Brilliantly (and probably because the teacher didn’t know what she was doing) we ended up playing games in these lessons and the main game we played was Granny’s Garden.

Granny’s Garden was a educational adventure games (think Oregon Trail crossed with Wizard of Oz) which was essentially a text-adventure with the odd graphical screen here and there. This really introduced myself and a generation of kids to the idea of computer games and that you had the freedom to explore a world inside the computer. Other than the handful of (again, basic) games I wrote for the BBC whilst in Secondary School I didn’t really play that many other games but one piece of software that was pioneering at the time and for many years later was the Domesday Project published in 1986.

The Domesday Project was a very early version of Google’s Streetview and came on a couple of giant laserdiscs (like a CD but SO much bigger), I only saw this in the early nineties and even then it was revolutionary. It allowed you to browse a map of the UK and view photos that had been selected as representative of that area, nothing like the coverage that Google Maps or Streetview has but still it allowed you to explore the country in a way that had never been previously possible.

Commodore 64

At this point I have to admit that sadly I never had much exposure to the Commodore 64, a friend of mine had one and I remember playing International Karate+ and Commando.

Commodore Amiga+ Atari ST

It doesn’t seem fair to combine these two platforms as they both had unique and distinct selling points but their similarity (and the comparatively poorer sales of the ST) resulted in so many games being released on both platforms and being practically identical. By the time these platforms had gained popularity I had migrated to the PC as a gaming (and general mucking about) platform so I only experienced them via friends but I never really found anything to make me favour one platform over the other.

Their place in the history of gaming is nothing short of a landmark, this was probably the first time that many people used a mouse and perhaps the first time they’d used a fully-featured GUI and desktop environment. I believe that this extra level of usability, relatively low price point and availability of games brought computing into a lot of households and expanded their use (the ST became a popular tool of choice for early music creators. Because of my limited exposure to the platform it’s hard for me to choose specific games that in my eyes ‘belong’ to these systems but of those I played I did really enjoy Teenage Mutant Ninja Turtles and the magnificent Sensible Soccer.

In my eyes Sensible Soccer was more of a PC game but was vastly popular on both the Amiga and the ST, one of my all time favourite sports games - all three versions benefited enormously from having keyboard controls as well as having the keyboard to make editing teams much easier. The game had an inherent humour about it anyway as you made your ineffective little men scurry around in up to 8 directions missing the ball on every other tackle attempt but the humour really came out in the team editing. My friends and I would spend almost as much time making up themed teams (Monty Python characters, rude words, friends names, etc.) as playing the game but it was absolutely worthwhile when you got to play a full World Cup of custom teams.


Britain to Build 160ft (50m) Horse

February 10th, 2009

I just saw a BBC News story (seen here on the Times Online) stating that Turner Prize winning artist Mark Wallinger is to build a gigantic white horse to mark the building of a new Eurostar station. The massive horse is going to cost a total of £3million ($4.4 million) and according to The Time will have testicles that have “the volume of a people carrier” each! Now this seems crazy, but I love it for two main reasons…

Firstly, it’s absolutely stark raving mad but in a very British way - the fact that out of all of the potential subjects for an enormous status (bigger than the Statue of Liberty) it’s the most quintessentially British of animals - a white thoroughbred horse. Secondly I love it because its quite rare these days for people to build enormous and essentially pointless structures (Millennium Dome excepted).

I honestly can’t wait for this “Angel of the South”, it’s given me one of those rare moments where I’m glad to be British and when it opens (perhaps even before) I’ll be one of the first down there to have a look.


JPG Magazine is the latest victim of the Credit Crunch.

January 2nd, 2009

This morning I received an email from the Editor in Chief of JPG Magazine, Laura Brunow Miner, saying that they’re having to shut down due to lack of funds, the full text of the email is here: http://www.jpgmag.com/blog/2009/01/jpg_magazine_says_goodbye.html.

It’s sad news from my perspective as I’ve always found the magazine to be an inspiration and whilst I’ve not been too involved in the community it always ends up outputting great results.

I’ve included the full text of the email below in case their site goes down…

Read the rest of this entry »

Playstation Home: Cool or Pointless?

December 15th, 2008

After what seems like an age since the original announcement I finally managed to get into Playstation Home today which despite all the waiting is only in the Open Beta phase, basically if everyone loves it they’ll go live soon but if everyone thinks it sucks then they’ll keep in in beta and fix the dodgy bits.

So, what’s the verdict?  On balance, it’s a definite ‘meh’ with a handful of annoyances.

My first annoyance started with the character creation screens, they give you endless options for customising the face but an absurdly small number of choices for clothing and hairstyles (most of which make you look like a weirdo or someone you’d love to punch).  It definitely doesn’t have the slickness of either the Nintendo or Microsoft equivalents and Sony’s aim for a little more accuracy means that whilst my Mii or 360 avatar look kinda-sorta-almost-ish like me, my PS3 avatar just looks like somebody else.  In fact I’d almost rather have a generic RPG character creation engine like the one in Oblivion, my PS3 guy looks no more like me than an Argonian.

On first entry into Home you’re put into you bland but theoretically swanky apartment, forced to endure a clunky tutorial (I’m not sure if it crashed, ended naturally or whether I quit) and left to explore.  Here comes my second problem with Home, with the initial install (77mb downloaded at the PS3’s standard bitrate of 300 baud) includes only your apartment so when you come to explore you have to choose which ‘area’ you want to go to and spend five minutes pacing the floor of your tedious apartment whilst it downloads.  This is classic Sony, why make life easy when you can make the user do the work for you?

The areas available right away in the beta are a movie theatre, a bowling alley, a shopping mall and a central space through which you can access the other locations.  I had a little wander through all of them and I think the one I most enjoyed was the central square, it’s quite a good place to meet-up with people and in the background there are some giant billboards that play trailers, this might seem like ramming ads down your throat (it is) but it works and can be enjoyable - I loved the Loco Roco 2 trailer.

Once I’d watched all of the trailers I thought I’d try and chat to  someone, the problem is that I (like most people) don’t bother with voice chat on the PS3 and (like most people) don’t have a keyboard plugged in.  The result of this is that you’re stuck with the pre-canned phrases or using the on-screen-keyboard, I tried this but whoever I spoke to got fed-up of waiting for me to type and wandered off.  I wasn’t that bothered really as I doubt most people in there are worth talking to, I was in the public areas of Home for no less than three minutes before I heard one avatar asking another “can I touch your nipple?”.  Nice.

Despite my criticisms the basic premise, structure and execution of Home are actually quite good, it feels like an MMO or at least it feels like Phantasy Star Universe without the gameplay elements.  There are some teething troubles (choppy framerate in busy areas) and there’s nowhere near enough open space to hang out in than I’d expected.  I also like the fact that you can customise your space but it’s absurd to make people pay for that priviledge, as soon as I realised that a yellow rubber duck costs £0.59 ($1 or thereabouts) I walked right back out of the store and thought “Not.  Going.  To.  Happen.  ”.

I’ll be very suprised if the micro-transaction route takes off, I could see bundles working (e.g. ‘Contemporary’ furniture pack or a whole wardrobe of clothes from GAP.  But I don’t think the Second Life model will work so well.  Personally I think that this whole consumer-gouging practice is counter productive, it would make more sense to me if companies like Diesel, DKNY, FCUK, Ralph Lauren, YSL, etc. actually paid Sony to give some of their virtual clothing to the gaming community for free - that’s how advertising’s supposed to work, it’s meant to be free to the victim viewer!

The big question is - what is it for?   I can see friends coming in here to chat before playing games, although it could do with some kind of social networking component for that to become really useful.  If I think about my own behaviour though the picture isn’t so rosy, I don’t play online (that what the Xbox 360 is for), will I buy furniture and clothes in here?  No.  Will I watch trailers in here?  No, Gametrailers or YouTube are easier.  Will I try and make new friends in here?  Hell No.  Will I go back in there before the next major content release?  Probably not.

This blog post has also been cross-posted on my specialist gaming blog, hosted on the Gamercast Network.

Apple’s Genius Bar

November 29th, 2008

Today for the first time I used Apple’s Genius Bar, for those of you that haven’t used it (or don’t own a Mac) I’ll explain what it is.  Essentially it’s an in-store helpdesk, if you’ve got any problems with your Mac hardware, software or accessories you can pop into the store and they’ll do what they can to help you out.

The other day the scroll-wheel on my wired mouse stopped working an (as I Twittered) it felt like having my arm cut off.  I’m just so used to scrolling as part of my web workflow that everything felt so much slower without the ability to scroll up and down without moving the cursor.  Luckily I had a spare Logitech wireless keyboard/mouse combo so I switched to that for a while but the ergonomics aren’t quite the same and I much preferred the plain Apple white mouse - I had to get if fixed.

So this morning after visiting a costume hire shop (my work’s Christmas party has a 70’s theme) I thought I’d pop up to my nearest Apple store and get them to have a look.  I booked a slot at the Genius Bar on the web so that I didn’t have to wait around (it’s a Saturday leading up to Christmas, it’s busy), after wandering around the shopping centre buying imported American cereal, chilli sauce and cornbread mix I went to the Apple store in time for my 12:40pm slot.

I just walked right up to the concierge, she checked my time slot and summoned one of the ‘Geniuses’ over to help.  We sat down at the bar (it really is laid out like a bar, complete with bar stools - no beer or free nuts though), I explained the problem, he tested the mouse on his laptop and then set about performing a strange trick with the mouse and a piece of A4 paper.  Essentially the little wheel was gummed up with finger-grease (eeew) and after testing the up/down and left/right scroll capabilities we were all done.

In retrospect I could’ve tried that myself and considering the fact that I’m a techie (or ‘IT Professional’ in résumé-friendly lingo) I probably ought to be ashamed of myself.  But I’m not - in fact, I’m kind-of pleased with myself.  I’m pleased because I took that leap of faith in Apple, I had a problem with some Apple stuff so I took it to the shop and they sorted it out.  This seems like a very simple concept but the fact that they’ve got a dedicated area of the store with dedicated staff just to help people out with problems to me seems brilliant.  You won’t get that level of service with a Dell, an Asus or a Compaq that you buy from a regular high-street retailer - you’d be lucky if the Saturday jobber in Currys even bothers serving you.

Now I know that my problem wasn’t exactly quantum physics and I’m sure that these ‘Geniuses’ have their limitations but the fact that they’re there gives me comfort, especially as I tend to buy gear online.  Knowing that theres someone in-store to help me out if I need it is great, especially given that many retailers have utterly disconnected physical and web presence.  It’s absurd how many times I’ve heard something like “Oh, we can’t help you with that - you bought it On-Line, it’s a different department.”.  Usually you’re asked to email something like: wasteofmytime@uselesscustomerservice.com and they get back to you with a within three working days with a ‘ticket number’, the whole thing ends up taking a pathetic amount of time to solve and often involves sending physical (i.e. snail mail) letters to confirm x, y and z.  In this case I think that Apple have definitely got it right, my only criticism is that there aren’t that many Apple stores around the country and even I had to travel for an hour to get to my nearest - at least I got to play with the ’shake’ functionality on the new iPod Nanos, damn they’re sweet.